Hastings and Randolph considered and rejected selling and renting VHS as too expensive to stock and too delicate to ship. Randolph admired Amazon and wanted to find a large category of portable items to sell over the Internet using a similar model. Patty McCord, later head of Human Resources at Netflix, was also in the carpool group. Hastings and Randolph came up with the idea for Netflix while carpooling between their homes in Santa Cruz, California, and Pure Atria's headquarters in Sunnyvale. He was previously a co-founder of MicroWarehouse, a computer mail-order company as well as vice president of marketing for Borland. Randolph had worked as a marketing director for Pure Software after Pure Atria acquired a company where Randolph worked. Hastings, a computer scientist and mathematician, was a cofounder of Pure Software, which was acquired by Rational Software that year for $750 million, the then biggest acquisition in Silicon Valley history. ![]() Netflix was founded by Marc Randolph and Reed Hastings on August 29, 1997, in Scotts Valley, California. ![]() By 2022, original productions accounted for half of its library in the United States and the namesake company had ventured into other categories, such as video game publishing via its eponymous service.įourth and current logo, used since 2014 Launch as a mail-based rental business (1997–2006) Marc Randolph, co-founder of Netflix and the first CEO of the company Reed Hastings, co-founder and the current chairman and CEO began its DVD-by-mail service, Netflix is the most-subscribed video on demand streaming media service, with 238.39 million paid memberships in more than 190 countries. Launched on January 16, 2007, nearly a decade after Netflix, Inc. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple languages. Netflix is an American subscription video on-demand over-the-top streaming service. ![]() Worldwide (except China, North Korea, Russia and Syria) Ģ38.39 million (as of September 26, 2023 )
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